Call of Duty - The Hero Jacket
Activision/Blizzard
To help create hype around the launch of Call of Duty - Advanced Warfare, which was the most anticipated game of the year of release, we commissioned London-based streetart duo Static and asked them to design a 'world camouflage pattern' as Call of Duty is the best-known gaming brand around the world.
The one-of-a-kind canvas which featured the countries of the world as the actual pattern, was then printed on fabric and 100 tailor-made army jackets were produced, signed by the artists and sent to leading gaming influencers.
The high-performing campaign was named “the coolest piece of marketing we’ve ever done outside the US home market” by Activision/Blizzard CEO, Bobby Kotick.