DITA Eyewear -
Out of Office
DITA
It takes up to eight months to produce a new pair of DITA glasses, John & Jeff - the founders of the state-of-the-art eyewear label told us. Everything is made by hand from the finest materials in Japan and every little detail has to have a function a purpose.
The two childhood friends grew up together in Laguna Beach, California and has been business partners from early age, painting curbs, installing Christmas decorations and later on filming for snowboard brands. In this film, we got John & Jeff to leave the office and go surfing with us - which is a main source of inspiration for the two designers.